In the modern music landscape, digital audio streaming has rapidly grown to become the dominant listening format. The share of global music industry revenue attributed to streaming continues to increase year on year, rising upwards of 60% in 2017. Online music streaming now makes up over 38% of overall industry revenue, compared to only 30% for all physical sales.
Most of the major streaming platforms use a loudness normilisation process to set playback levels, for consistency across their platform. As a result, Optimum can now offer a streaming-specific mastering approach to provide the greatest results across all the major streaming platforms. Streaming masters are designed to ‘duck under’ the normalisation applied at hosting and retain all the dynamic range of the original.